About the UFA Official Store

This is the official store of the Ultimate Fighting Arena. Everything here is produced by the event's organisation — no middleman, and nowhere else to buy it.

UFA in two lines

The largest European festival dedicated to fighting games. Born in 2017 around Street Fighter, opened to Smash two years later, it takes place every year at the Docks de Paris, in Aubervilliers.

In 2024, 2,432 registered players from 51 countries. In 2025, more than 3,700 attendees on site and a peak of 83,000 concurrent viewers across the streams.

UFA is a stop on the Capcom Pro Tour and the Tekken World Tour: what is played here counts towards the world circuits. It was also the first major to run on PC rather than console.

What you'll find here

Pieces made for the community that shows up at the event, not generic merchandise: t-shirts, hoodies and jackets, accessories, and gear for your setup.

• The yearly collection, renewed with each edition;
• limited runs and collaborations — including UFA × Capcom;
• pieces from past editions, while stock lasts.

Some pieces are offered as pre-orders before they reach the warehouse: their product page says so, with the expected month of arrival.

Who runs this store

UFA is organised by GOZULTING, which also publishes this site. The company's full identity, registration details and hosting provider are in the legal notice.

Find us

On site during the event, at the official stand — pieces are sold directly there, with no shipping costs.

The rest of the year: ufa.gg for the festival, X for announcements, Instagram for the rest.

A question about an order? Write to us.